ESBv2 Marketing Essentials Practice Exam

Question: 1 / 400

How do promotions typically influence consumer behavior?

They provide detailed product information

They create urgency and incentivize consumers to make purchases

Promotions typically influence consumer behavior by creating urgency and incentivizing consumers to make purchases. This is often achieved through limited-time offers, discounts, or special deals, which tap into the psychological principle of scarcity. When consumers perceive that a deal is time-sensitive or that a product is in limited supply, they are more likely to act quickly to take advantage of the offer. This sense of urgency can motivate indecisive buyers to make a purchase they might otherwise delay or forego.

Promotions also highlight the potential savings or added value, making a product more appealing compared to its usual price. As a result, consumers may feel compelled to buy now, reinforcing a sense of urgency and a fear of missing out. Thus, promotions are an effective marketing strategy to drive immediate sales and influence consumer behavior positively.

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They lead to price increases for all customers

They reduce the number of product options available

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