Define 'public relations' (PR) in marketing.

Public relations (PR) in marketing is fundamentally about managing and nurturing the relationship between an organization and its audience. This involves creating and maintaining a positive image, addressing public perceptions, and fostering communication through various channels. The essence of PR lies in its strategic approach to disseminating information and engaging with different stakeholders, including customers, employees, investors, and the media.

By effectively managing communications, PR helps organizations build trust and credibility, which can enhance their reputation and support long-term business objectives. This approach is distinguished from strategies focused solely on sales or promotional tactics, which might prioritize short-term gains over relationship-building and brand loyalty. Furthermore, PR encompasses a broader scope than just social media or sales analysis, as it integrates various channels and methods to convey the organization’s message and values effectively.