How does guerrilla marketing typically operate?

Guerrilla marketing operates through unconventional methods for promotion, focusing on unexpected and creative strategies to capture the attention of consumers. This approach often relies on originality and surprise, enabling businesses to engage target audiences in a memorable way without the need for significant financial investment typically associated with traditional advertising methods.

This marketing style emphasizes grassroots efforts, viral tactics, and leveraging the element of surprise to create buzz and increase brand awareness. By utilizing public spaces, events, or even social media in innovative ways, guerrilla marketing encourages word-of-mouth promotion and can lead to high levels of engagement and recall among consumers.

The other options reflect marketing methods that are more conventional or structured, contrasting with the essence of guerrilla marketing which thrives on flexibility and creativity rather than formality or regulation.