What does a SWOT analysis identify?

A SWOT analysis is a strategic planning tool used to identify and evaluate the four key aspects of a business or project: Strengths, Weaknesses, Opportunities, and Threats.

Strengths refer to internal positive factors that give an organization an advantage over others, such as strong brand reputation or unique technology. Weaknesses are internal challenges or limitations that could hinder progress or success, like lack of resources or skills. Opportunities are external factors that the organization can capitalize on to grow or improve, such as market trends or emerging consumer needs. Lastly, Threats encompass external challenges that could cause problems for the organization, such as competition or regulatory changes.

This framework helps organizations assess their current position, make informed decisions, and develop strategies to achieve their goals effectively. Understanding these four components is crucial for any marketing or business strategy, as it lays the groundwork for prioritizing actions and allocating resources efficiently. The other choices provided do not accurately capture the purpose of a SWOT analysis or its standard components, leading to potential misinterpretation of strategic objectives.