What does SEO stand for?

SEO stands for Search Engine Optimization. This term refers to the strategic process of enhancing a website's visibility on search engines like Google. Through various techniques and practices, SEO aims to improve both the quantity and quality of organic traffic to a website from search engine results pages (SERPs).

The primary goal of SEO is to make a website more appealing to search engines, which includes optimizing content, improving site structure, and ensuring proper use of keywords. This also involves technical aspects, such as website loading speed and mobile-friendliness, which are crucial for improving search rankings.

Understanding this concept is vital, especially in the context of digital marketing, as effective SEO can significantly impact a brand's online presence and visibility, leading to increased traffic, engagement, and ultimately conversions. Other terms presented do not accurately capture the comprehensive scope and established definition of SEO.