What ethical principle focuses on decision-making based on morals and doing the right thing?

The ethical principle that focuses on decision-making based on morals and doing the right thing is best captured by the concept of Ethical Practices. This principle encompasses the commitment to act in ways that are consistent with ethical standards, which include fairness, honesty, and respect for others. In a business context, ethical practices guide individuals and organizations to consider the impact of their decisions on various stakeholders and to strive for actions that align with moral values.

While other options touch on important aspects of ethical behavior, they do not specifically emphasize the moral decision-making process to the same extent. Integrity refers to the quality of being honest and having strong moral principles. Social responsibility involves being aware of and addressing the societal impacts of one's actions but may not focus solely on individual decision-making. Accountability is about taking responsibility for one’s actions and their consequences, which is critical but does not directly address the moral aspect of decision-making that ethical practices do. Therefore, Ethical Practices stands out as the principle that directly correlates with the idea of making decisions grounded in morals and striving to do the right thing.