What focuses on the traction a business has gained, such as through crowdfunding?

The answer centers on milestones, as they signify key achievements and points of progress within a business venture. Milestones typically represent significant events or goals that indicate the traction a business has made, such as obtaining funding through crowdfunding efforts.

Tracking milestones helps stakeholders understand the journey of a business and the successful attainment of important targets. These milestones could include securing a certain amount of funding, reaching sales targets, or achieving product development phases. Each milestone provides a clear indication of growth and development, which is especially vital for businesses relying on external validation, like crowdfunding, to demonstrate traction to potential investors or customers.

In contrast, while growth metrics, performance indicators, and success stories play essential roles in assessing a business, they do not specifically focus on the individual accomplishments and progress points that milestones encapsulate. Growth metrics typically involve quantitative data reflecting changes over time, performance indicators are broad measures of success in achieving business objectives, and success stories usually highlight specific positive outcomes rather than the ongoing journey of a business as captured by milestones.