What is digital marketing?

Digital marketing encompasses a broad range of marketing activities that utilize the internet and online platforms to connect with potential customers. This includes various forms of online engagement such as social media marketing, search engine optimization (SEO), content marketing, pay-per-click advertising, and email marketing among others. The core idea is to leverage digital channels to promote products and services and to engage with a target audience in a more interactive and measurable manner.

The choice highlighting the use of online platforms captures the essence of digital marketing as it emphasizes the importance of the internet in reaching and influencing consumers. Unlike traditional marketing methods that rely on physical media and face-to-face interactions, digital marketing allows for more targeted strategies based on data and analytics, leading to optimized outcomes for businesses.