What is the main function of a CEO?

Prepare for the ESBv2 Marketing Essentials Exam with our quiz featuring flashcards and multiple-choice questions. Boost your readiness with hints and explanations tailored for the ESBv2 experience.

The main function of a CEO is to oversee company vision and strategy. This role involves setting the long-term goals and direction of the organization, ensuring that all aspects of the business align with this vision. The CEO is responsible for making high-level decisions about policy and strategy, establishing the company culture, and serving as the primary point of communication between the board of directors and corporate operations. By articulating a clear vision and strategizing how to achieve it, the CEO drives the company toward its objectives and influences how it positions itself in the market.

While creating financial reports, managing cash flow, and handling daily operations are essential functions within a company, these tasks are typically delegated to various departments or managers. The CEO's role is more focused on leadership and strategic oversight, which is vital for guiding the company towards future success.

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