What is the term for coming up with effective solutions to address challenges?

The term that accurately describes the process of coming up with effective solutions to address challenges is problem-solving. This involves identifying an issue, understanding its context, and developing actionable strategies to resolve it. Problem-solving is a critical skill in various fields, including marketing, as it allows individuals and teams to navigate obstacles and leverage opportunities effectively.

In contrast, decision-making refers to the process of making choices between different options, which may not necessarily involve solving a problem. Problem-identification focuses on recognizing and defining an issue rather than producing solutions. Resource management deals with the efficient and effective use of resources, which may support problem-solving but does not pertain to the process of finding solutions directly. Therefore, problem-solving is the most fitting term for this context.