Which best describes guerrilla marketing?

Guerrilla marketing is characterized as an unconventional strategy aimed at achieving maximum exposure for products or services while utilizing minimal resources. This approach often leverages creativity and innovative tactics to create memorable experiences that capture attention and engage consumers, often in surprising or unexpected ways.

For example, guerrilla marketing might include street art, flash mobs, or any form of non-traditional advertising that provokes thought and encourages sharing among audiences, generating buzz with a lower budget compared to conventional marketing methods. This can be soundly effective in making a significant impact despite having limited financial resources, making it particularly appealing for small businesses or startups looking to stand out in a crowded marketplace.

The other options describe different marketing concepts that do not align with the principles of guerrilla marketing. Conventional advertising strategies, for example, typically involve substantial budgets and established media channels, making them distinct from the resourceful and innovative nature of guerrilla marketing. Digital marketing focuses on online platforms, which could include a broad audience but does not encapsulate the essence of guerrilla marketing’s unconventional tactics. Finally, the focus on one-on-one customer interactions does not represent the wide-reaching influence that guerrilla marketing aims to achieve.