Which component is not part of the marketing mix?

In the context of the marketing mix, the traditional components are often referred to as the "Four Ps," which include Product, Price, Place, and Promotion. Each of these elements plays a critical role in formulating a marketing strategy.

The term "People," while relevant in discussions about customer engagement and service delivery, is not one of the original components of the marketing mix. It may be considered more relevant in service marketing or in discussions about customer relationship management but does not fit within the classic framework that defines the marketing mix.

Thus, the absence of "People" from the recognized components of the marketing mix underscores its non-traditional role. Marketing strategies typically focus on the tangible aspects related to the product itself, the value perception encapsulated in pricing, the promotional strategies to communicate with target audiences, and the placement considerations that ensure product accessibility.