Which executive manages cash flow, budgets, and forecasts for a company?

Prepare for the ESBv2 Marketing Essentials Exam with our quiz featuring flashcards and multiple-choice questions. Boost your readiness with hints and explanations tailored for the ESBv2 experience.

The role of the Chief Financial Officer (CFO) is pivotal when it comes to managing a company's financial health, including cash flow, budgets, and forecasts. The CFO is responsible for overseeing the financial planning and risk management of the company, ensuring that the organization has sufficient liquidity to meet its obligations and can finance its operations effectively.

A key responsibility of the CFO is to prepare accurate financial forecasts that help in strategic planning. This involves analyzing past financial performance and market conditions to predict future revenue and expenses. The CFO also leads budgeting processes, coordinating with various departments to establish financial goals and ensure resources are allocated according to the company’s strategic objectives.

In contrast, while the COO may oversee daily operations and operational efficiencies, their focus is more on the operational aspects of the business. The CEO typically drives the overall strategy and vision of the company but does not usually manage the details of cash flow and financial forecasting directly. A manager may handle specific departmental budgets, but they do not encompass the broader financial oversight that the CFO provides.

Thus, the CFO's comprehensive role in financial management makes them the correct choice for overseeing cash flow, budgets, and forecasts in a company.

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