Which of the following describes a characteristic of influencer marketing?

Influencer marketing is characterized by the use of individuals who have a significant following and influence within a specific niche or community. These influencers leverage their credibility and relationships with their audience to promote products or services effectively. When a brand collaborates with influencers, it enables them to reach a wider audience through trusted voices that resonate with potential customers. This approach taps into the influencers' established trust and loyalty among their followers, making it a powerful marketing strategy.

In contrast, relying solely on paid advertising does not capture the essence of influencer marketing, which is built on authentic relationships rather than purely transactional interactions. Focusing solely on traditional media overlooks the modern dynamics of social media platforms where influencer marketing thrives, while disregarding the need for measurement fails to recognize the importance of analyzing campaign effectiveness to optimize future marketing efforts.