Which of the following is NOT a part of digital marketing?

Prepare for the ESBv2 Marketing Essentials Exam with our quiz featuring flashcards and multiple-choice questions. Boost your readiness with hints and explanations tailored for the ESBv2 experience.

In the context of digital marketing, the focus is on strategies and tactics that leverage digital channels and technologies to promote products or services. Email marketing campaigns, search engine optimization (SEO), and social media advertising all fall under the umbrella of digital marketing because they utilize online platforms to reach and engage consumers.

Email marketing campaigns involve sending targeted messages to potential customers through their email, a digital channel. Search engine optimization (SEO) focuses on optimizing a website to rank higher in search engine results, enhancing online visibility. Social media advertising employs platforms like Facebook, Instagram, and Twitter to deliver promotional content directly to users, which is inherently digital.

On the other hand, traditional print advertising, which includes methods like newspaper ads, magazines, and flyers, does not utilize digital platforms and therefore is not considered part of digital marketing. Hence, it is the correct choice as it stands apart from the digital focus of the other marketing strategies mentioned.

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