Which strategy could directly impact a company's market share?

Effective pricing strategies can have a significant impact on a company's market share because they directly influence consumer purchasing decisions. By setting prices competitively, a company can attract more customers, especially if its prices are lower than those of its competitors for similar products or services. Additionally, strategic pricing can stimulate demand, encourage bulk purchases, or enhance perceived value, all of which contribute to increasing sales volume.

Furthermore, effective pricing strategies can also position a brand favorably in the market, helping to establish it as a cost-effective choice among consumers. In contrast to the other options, which are important for various operational reasons, pricing directly correlates with how consumers ultimately choose to buy from one company over another, making it a crucial factor in shaping market share.