Who is responsible for making major decisions and overseeing operations in a company?

Prepare for the ESBv2 Marketing Essentials Exam with our quiz featuring flashcards and multiple-choice questions. Boost your readiness with hints and explanations tailored for the ESBv2 experience.

The Chief Executive Officer (CEO) is primarily responsible for making significant decisions and overseeing the overall operations of a company. The CEO holds the highest-ranking position within the organization and is tasked with setting the strategic direction, ensuring that the company's goals and objectives are met, and representing the company to stakeholders, including the board of directors, employees, and the public.

In this role, the CEO typically has ultimate authority over the company's policies and the ability to make pivotal decisions that steer the organization towards its mission. The CEO also collaborates with other executives, such as the Chief Financial Officer (CFO) and other departments, to ensure that resources are allocated effectively and that the company's operations align with its strategic vision.

Other positions listed, such as manager, operational director, and CFO, play significant roles within the organization but do not hold the same overarching responsibilities as the CEO. A manager may oversee specific teams or projects; an operational director focuses on the efficiency of operations; and the CFO is primarily responsible for financial planning and management. Therefore, while these roles contribute to the company's success, they operate under the strategic vision and guidance provided by the CEO.

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